Cheese, butter and medicine from Arla Foods, the Danish company that suffered an intense boycott in the Middle East since the cartoon controversy erupted, is finding its way back onto store shelves in Saudi Arabia, Bahrain, Lebanon, the UAE, and most recently Qatar... but at what price?
"The retailers in the region were forced to pull out the Danish products, including medicines, from their shelves following a call from a section of clerics over the region. Arla Foods, was the main target of the boycott. But now, with Arla coming out openly against the Danish Government the ban has become a non-issue and we have resumed distributing the products," said Muhammed Unni Olakara of Transind Food Suppliers in Doha, Qatar.
We took a look at what Arla had done, and found out that it had put out a full-page advertisement in 25 Arab newspapers that among other things, said that "Arla Foods has distanced itself from the Danish newspaper, Jyllands-Posten's actions in publishing caricatures of the Prophet Mohammed. We do not agree with the newspaper’s reasons for publication."
Arab customers still don't get it. Arla's statement distanced the company from the newspaper, not the government. Therein lies something very telling... as the above quotes show, there is no separation between the Danish government and the press in the mind of the Arab consumer.
As the violence raged two months ago, the Danish government tried to get that message across to no avail. Now it appears as if the same mentality that led to riots, deaths and torched embassies is what's going to get Arla back on track in the region.